Free ASO Resources for Indie Developers
Templates, checklists, and guides to help you launch and grow your iOS or Android app. Everything is 100% free — no signup, no credit card, no BS.
📦 Free Templates & Downloads
Ready-to-use resources you can download and customize right away
ASO Launch Checklist (PDF)
30-day step-by-step checklist for launching your first app with proper ASO. Covers keyword research, visual assets, and post-launch monitoring.
📚 In-Depth Guides
Comprehensive blog articles covering ASO from start to finish
ASO for Indie Developers: Complete Guide on a Budget
12-minute comprehensive guide covering everything from keyword research to launch day.
10 Free ASO Tools Every Indie Developer Should Use
Detailed reviews of the best free ASO tools with real usage examples and workflows.
How to Launch Your First App: Complete Checklist
30-day action plan with printable checklist for first-time app launchers.
🛠️ Essential Free Tools
The core ASO tools you need to get started — all free or freemium
Apple Search Ads Console
100% FreeFree iOS keyword research directly from Apple
Google Play Console
100% FreeFree Android ASO tools and A/B testing
ChatGPT for ASO
FreemiumAI-powered copywriting and keyword brainstorming
Firebase Analytics
100% FreeFree user analytics and retention tracking
App Figures (Free Tier)
Free PlanFree analytics dashboard for 1 app
Need Help Choosing the Right Tools?
Not sure which ASO tools are right for your app? Check out our comprehensive tool directory with honest reviews and comparisons.